About OK200
We started OK200 in 2016 because we kept meeting founders who had been handed a build and then abandoned with it. We began working with Yume Food that same year and stayed with them for the better part of a decade. That is the whole idea: we would rather have a few long partnerships than a lot of short projects.
We are a boutique Melbourne software and app development team, and deliberately small. Everything stays in-house, so you always talk to the people actually building your product rather than being passed between account managers. When we say we are still here after launch, it is because the same people are still here.
We are also genuinely part of the Australian startup ecosystem rather than adjacent to it. Paul mentors and judges pitch nights for The Startup Network and Founder Institute, and Eleanor has completed Airtree Ventures' Explorer Program. Some of us have worked inside startups, which is why we recognise the problems early.
Across those partnerships, the software and apps we have built have earned our clients this much:
See what that looked like in practice in our case studies, or read about who we work with.
Meet The Team
Paul Grimes
Founder, CTO
Paul has over 25 years of experience in software development, guiding the creation of dozens of products across various industries. At OK200, he oversees all development work, ensuring that every line of code meets the highest standards. With his extensive background, Paul provides the expertise and quality control needed for reliable, scalable software solutions, giving clients confidence that their projects are in capable hands.
Writing his first line of code in 1998, Paul has seen the good, the bad, and the ugly of web-based software over the years; he's very well placed to guide your organisation on its technical journey.
Paul has served as CTO of a number of startups over the years, and takes part as a mentor and pitch night judge for The Startup Network, Founder Institute , and many local-based small business and startup groups.
Eleanor Bignell
Head of Strategy & Operations
Eleanor works closely with early-stage startups from concept through to execution, shaping ideas and helping teams build the right tech in the right order. Acting as a bridge between non-technical founders and developers, she helps translate big-picture ideas into clear, actionable product roadmaps, ensuring the founder’s vision is communicated effectively and that alignment is maintained throughout the development process.
With a background in brand and marketing strategy, she brings a strategic lens to every phase: from discovery and user research through to product definition, roadmap prioritisation, and go-to-market (GTM) launch planning.
Eleanor is an ongoing resident of The Community Collective and has completed Airtree Ventures' Explorer Program, which deepened her understanding of how early-stage investors think: what they look for, how they assess risk, and what makes a product truly fundable. This perspective informs how she approaches tech strategy: helping founders align product decisions with both user needs and investor expectations.